Website measurement and advertising attribution

Measurement update: November 3, 2026

Vertical Lessons uses website measurement to understand which pages, videos and inquiry forms help event organizers find an appropriate keynote speaker. We use PostHog for website and funnel analytics and Google Ads for advertising and conversion measurement. PostHog requests use our first-party analytics address, e.verticallessons.com; this routing still involves PostHog and its service providers.

Subject to the applicable tracking choices, measurement can include pages viewed, page sections reached, video playback milestones, availability-button clicks, form-start events and a confirmation that an inquiry was accepted. A submission event is a measurement event and does not mean an engagement has been booked.

When marketing tracking is permitted, our attribution feature stores the first and most recent non-direct marketing touch in this browser for up to 30 days. It uses the first-party local-storage key vl_marketing_attribution_v1. The stored data is limited to approved source, medium, campaign and program labels, approved page paths without their query strings, timestamps, numeric advertising identifiers, permitted device/network/match categories, and Google advertising click identifiers when present. It does not store inquiry text, contact details, raw search terms or arbitrary query strings in that browser record.

If you submit an inquiry, permitted attribution information may be saved privately with the inquiry so Vertical Lessons can assess marketing performance through qualification and booking. The 30-day browser expiry does not automatically delete an inquiry already submitted. Inquiry and business records follow the retention practices described in the main privacy policy.

The attribution feature does not read or write marketing attribution when permission is unavailable. An explicit marketing opt-out or Global Privacy Control signal prevents its use and clears that feature’s browser record. You can manage tracking choices through the website’s privacy controls. Clearing browser storage, using another browser or device, or declining tracking may prevent us from linking visits.

Our custom accepted-inquiry Google Ads event uses an opaque receipt to limit duplicates. Enhanced conversions and automatic uploads of qualified leads or booked fees are not enabled by this feature. Inquiry fields are used to respond to your request; completing the inquiry form does not subscribe you to a marketing newsletter.

Contact manley@verticallessons.com with questions about these processing activities or the rights described in the main privacy policy.

Optional qualified inquiry measurement

If you choose to allow this measurement, Vertical Lessons may send Google Ads the click ID associated with your visit, whether and when your speaking inquiry qualifies, and a random reference to prevent duplicates. This helps us measure which ads lead to qualified inquiries. This upload does not include your name, email address, phone number, or inquiry text. Your choice does not affect whether you can submit an inquiry.

To withdraw permission, email manley@verticallessons.com and tell us which inquiry you want to withdraw permission for. We stop future uploads for that inquiry when we record the withdrawal. You can also use the site’s privacy controls to limit future website tracking. Read how Google uses data from sites that use its services.